It has rightly been remarked that the spirit of Creativity, when held true and aloft, is like the proverbial poetry in motion – one that, while seemingly gliding like steel upon velvet, nonetheless rises to hitherto unsought and unexplored horizons. For true creativity is not about ideating or expatiating; it’s simply about creating – out of thin air. Creating new lands, vistas, cultures, stories, ethos… and telling them with flair and élan – as they occur in the space of a heartbeat (and in the skipping of some).
Tall and arduous task any day; however, animation is the one field where the notion of being creative acquires altogether new hues and dimensions. Animation gives the freedom that acts as the perfect foil to one’s creative Zen, urge, and need. Impalpable thoughts, inchoate feelings, impudent chutzpah, bewitching thrall, gut wrenching pathos, megalomaniac hubris, bellyaching laughter, gravity defying actions…all hurtling towards a natural yet spectacular finish. Comeuppances leading to gravitas or ebullition…all can be put on the broad panoptic canvass that animation is!
One might venture to say that if Creativity is all about infusing emotions in the characters that one creates, then Animation is about making these characters come alive: life-like, larger than life, and maybe even into cult classics for the future generations.
It’s no wonder then that the world animation market is not only just thriving but like a living, breathing behemoth is spryly forging ahead with leaps and bounds.According to a report by Ernst & Young, The animation and gaming industry has shown resilience in the face of the current economic downturn, growing by over 20 per cent during 2008. India is now seen as a leading destination for high end, skill based activities.The Indian animation industry is estimated to grow at a CAGR of 22% and gaming industry is estimated to grow at a CAGR of 49% by 2012. Over the years, the Animation & Gaming industry has seen the entry of many global majors who have tapped into India's talent pool for offshore delivery of services. But somewhere in-between the above pithy premise and the rosy industry surmise rests the real McCoy; the nitty-gritty that makes possible the paradigm transmutation from dreams constructed out of parables and then translates those very dreams into everyday arching (and if one is not too careful, aching) reality…
At Eva we endeavor to provide our acumen for that much vaunted paradigm change and make it an everyday soaring fact. For, we are at once the crucible and the catalyst; the harbingers as well as the one-stop shop for all your needs.
Interested? Step into our atelier and explore the real world of make believe; watch as we transform your elusive, tantalizing dreams into compelling and breathtaking narratives.